Retailers in the UK could be missing out on online sales estimated at £17.1 billion a year, according to research.
Due to poor accessibility, 69% of people with disabilities end up clicking away from sites that they find difficult to use.
Which sucks for you, and for customers who want to buy what you’re selling - because it’s just not easy enough for them to do so.
So, before you gear up for the festive season, take a pause.
Is your marketing accessible for all of your potential customers?
As a copywriter, I was very comfortable writing the words on my website. Designing it, though? That's a whole other story. After spending two years frustrated with my self-build, spending hours trying to fix glitches, and cringing at the design, I knew it was time to call in a professional - and Rachel was the first person I thought of.
After seeing Rachel's very useful LinkedIn posts about website accessibility, I jumped at the chance for her to review my website. On the call, she ran through what was and wasn't accessible on my site and helped me to see some easy changes I could make. If you're interested in making your site more accessible, I highly recommend getting Rachel's valuable help.
Rachel was so professional and approachable throughout working together on the website for my small podiatry business. As a healthcare professional, tech isn't my strong suit, and Rachel not only knows her stuff, but can explain it in a way that even I can wrap my head around! She also brought in some personal flair whilst designing the site, and nothing was too much trouble.
I just wanted to take a moment to express my gratitude for your incredible work in helping businesses to create branding that caters to those who are visually impaired. Your commitment to accessibility is truly remarkable.
Lou’s wealth of knowledge has changed my business. Helping me to be more conscious about the people I unconsciously exclude.
You have really enlightened me Louise, I didn’t realise how many people I have potentially been excluding from my business.
Louise’s descriptions and explanations of how to use social media to ensure accessibility are both easy to understand and to implement.
You are doing an amazing job impacting so many businesses, helping us become more inclusive, thank you.
Louise Plunkett helps businesses to improve their social media by sharing her personal journey of living with severe sight loss. She offers a range of services from courses, to 1:1 or group coaching.
Rachel Mess works with businesses to transform their website and branding, whilst putting a real focus on ensuring it’s accessible and inclusive from the ground up.
Together, Rachel and Louise share a passion for helping businesses offer a more user friendly digital experience, increase their audience, and boost sales.
If you have an e-commerce business, aka if you sell any products online, then this is for you!
Absolutely! No matter what marketplace you sell on, there are accessibility solutions available. Plus we’ll also be showing you how to make your marketing more accessible too, to help boost traffic to your store.
By making your business more inclusive and accessible, you’re able to get your products seen my more people, whether it’s someone who uses a screen reader, or a person who struggles to read certain fonts. By considering all of your potential customers, you’re able to stand out from your competitors online.