Copywriter Emma Greer writes strategic and personality led content for her clients marketing campaigns, and websites.
Founded in 2021, Magnetic Copy has gone from strength to strength in the few years it's been running, specialising in writing copy with personality - taking the essence of her clients and splashing it across the screen.
Emma had created her first website on her own, and whilst it worked fine, she never felt that it reflected her personality, or showcased her company as professionally as she'd like.
Before we started...
Before working together, Magnetic Copy's site was missing that all too elusive something. Whilst it had all the right colours, and professional photos, it didn't reflect Emmas personality, or her business the way she wanted it to.
Emma needed:
- A site she was proud to share with the world
- A CMS system that was easy to create blog posts on
- Up to date services and reviews
- An easy way for prospects to book a call with her
Project Goals
Essentially, give Emma a website she loved!
It had to include:
- Details of her services
- A Calendly link to book calls
- A blog
- SEO Optimisation to rank well in local search results
The Results
Appearing on Page One in Google
One of the top thing's we want for our websites, is to rank well. Now anyone searching for a copywriter in Glasgow will come across Magnetic Copy straight away.
Faster Speed
Unlike the old website, Magnetic Copy has been developed and is hosted by Webflow. No plugins and a space on Amazons AWS servers means Emma no longer loses out on enquiries due to slow loading times.
Increase in Organic Enquiries
Emma's had new enquiries through her website, leading to high value clients and retainer work!
Check out what Emma said about working with me
From start to finish, the process of working with Rachel couldn't have been smoother. She kept me in the loop at every stage, gave me plenty of time to provide feedback, and didn't stop making tweaks until I was 100% happy with the result. Most importantly, Rachel has designed a website that reflects me - my personality, the work that I do, and how I engage with my clients. The words and the aesthetic finally match up. If you want to work with a designer who will create you a slick, creative and accessible website - and is one of the loveliest people you could meet - then there is nobody better than Rachel.
