Whether you're working on a DIY site, or writing the copy to hand off to a designer or developer, you need to have a solid idea of what info you want to put on your About page.
Here are the 5 tips to get you started.
Your about me page is essentially the heart of your website. It’s where users get to go and learn about you, your business, and your why. In a world where consumerism has reached bursting point, more and more people are looking to buy from a person. And your About Me page is where you get to show potential customers who you are, and why they should buy from you.
These steps should be used no matter your business, and whether you’re writing about yourself or an “about us” page for your company 😊
So first thing’s first; Who are you? What’s your name? Where are you from? All of these wee details that humans just like to know! But remember why your users are here, so tell us what you do, when you started and why you’re the person who can help them.
Putting a face to the words is essential for making you memorable. We’re visual beings, so we might like what we’ve read on your page but that lack of image makes it pretty easy to forget. To go back to the beginning of this post, more and more people are eager to buy from a person - so smile at that camera and let us get to know you better!
This can be a hard one, because we’ve all been taught to write properly, but, realistically - proper writing is boring to read. We’re not in the 1800s so let’s not write as if we are. Start embracing those exclamation marks and emojis, say hello, throw in some sarcasm. Two great ways to test if your About Me Page sounds like you is to A) read it out loud and adjust sentences to feel right and B) ask a friend or family member to read it for you.
If you’re a business owner, then this is key. Storytelling makes your content (that includes your about me page) 22x more memorable, which helps your audience when making their purchase decision, because purchasing decisions come down to emotions.
Hear me out, I’m not trying to say that no logic or facts come into it when you’re deciding on a purchase! But, when deciding between two options, and if they’re both within (or close to) your budget, then the majority of people will go with the option which feels best.
And that’s where your story can make a huge difference. Sharing how you got to where you are now, why you’ve chosen to work in your selected field and what you stand for is what will pull the right people to you, and keep the wrong people away.
So many articles explain this as “don’t be all me me me”, which is true… but not very helpful. Essentially you want to be pulling the reader in. Are you using words that speaks to your people? What topics are they struggling with?
Use the words that your community uses to talk about on the problems that you solve, and continue to point out shared interest and inject those personal points.