May 30, 2024

Your Brand Style is: Retro Pop

Fun palette with a retro twist. 

Ever feel like you were born in the wrong decade? Or maybe you love the decade you were born in, and you want your brand to give a nod to that time. 

Either way, it’s time to dive into the styles that you love, whether that’s influenced by the 50s and the bringing in bold pops of colour, or you’re more of a 70s fan and love those earthy tones and crazy patterns. 

You want your brand to be memorable, fun, and creative.

So let’s get going.

What’s your story?

The Retro Pop brand lends itself naturally to storytelling. This brand style loves to create connections, so it’s important to think about your story, and how you want to share that with your audience.

Fonts & Colour Palettes 

Post WW2 saw the innovation of new designs in almost every sector, from fashion, to interiors, to signage. Which brings us to the multitude of distinctive fonts seen through the 50s to the 80s. 

A retro pop brand needs a bold and expressive font. Check out typographies like Bright Retro, and Recoleta to capture the feel of mid-century design, or for the clean and more modern feel, fonts like Anton and Futura.  

3 white cards showing Bright Retro, Recoleta, and Pattaya fonts in black text.

We don’t do bland here. The Retro Pop brand is not afraid of bold colours and patterns, so the key is to get the balance right. Bright colours like turquoise, mustard, tangerine orange and magenta are often used to create a fun and interesting colour palette. 

To contrast with your colour palette, and create layers and depth to the site and marketing materials, we can also play with geometric shapes, and traditional patterns like polka dots and stripes. 

The key is to strike a balance between old and new. A Retro Pop brand should feel nostalgic yet current, and innovative, and is the perfect style if you want your brand to stand out in a fun, and memorable way.

Combining Retro Pop with other styles

If you took my Brand Style Quiz, then you might have got a couple of high scoring styles. If you did, then that’s great!

Let's break down how you should approach a combo-result:

Retro Pop and Boho Pretty: How to combine retro feel with boho? There’s a few ways, the biggest key is your colour palette, because you really want to nail that calming nature feel, with a couple of fun funky colours added in. For fonts, styles like The Seasons, Recoleta and Wild Mango combine that retro yet whimsical feel.

Retro Pop and Unicorn Rainbow: We want bright, we want bold, we want in your face, bright colours - you are not here to hide! Think about using contrasting colour combinations and vibrant gradients to evoke feelings of excitement and capture the user's attention. For fonts, perhaps a typeface inspired by the Pop Art movement, or sticking with a groovy 60s style font with its flowing, curvy lines.